Directions for Polling Stations, France

High Atlas Polling Station, Morocco

Election Day Sale, Israel

US Election, 2012

Post-Election Celebrations, Malta

Welcome to ECREP. A unique initiative solely dedicated to cutting edge research in electoral psychology and electoral ergonomics

ECREP is the largest existing research initiative fully dedicated to the study of electoral psychology and electoral ergonomics. It is funded by the European Research Council. The initiative is based at the London School of Economics and directed by Michael Bruter in collaboration with Sarah Harrison. Using multiple methods (multi-year panel study surveys, innovative experiments, in-depth interviews, citizens’ election diaries, direct observation in collaboration with official election observers, etc) we aim to understand what goes on in people’s minds when they are in the polling booth, what emotions are at stake when people vote and how their electoral memory builds up over citizens’ lifetime. Finally, we define the concept of electoral ergonomics, as the study of the impact of every small detail in the organisation of the vote on voters’ perceptions and behaviour. The project is conducted in over 20 different countries around the world.

UK-EU Referendum Commentary

Did young people bother to vote in the EU referendum? ECREP commentary available at:

Breakfast Event on EU Referendum, Bloomsbury House 9th June 2016

Our report on the Psychology of Voting for the EU Referendum and the Impact of Brexit on Consumer Behaviour can be found at: